Vibe travelling: new AI tool helps holidaymakers find their perfect place

40% of global travellers already use AI to help plan their trips*
The new Holiday Extras Vibe Travel AI is the first to let holidaymakers plan according to their 'vibe'
The Vibe Travel AI takes users' mood, holiday reading list, Instagram feed or travel playlist to suggest three perfect match destinations

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Holiday Extras has launched the Vibe Travelling AI tool, designed to match travellers with destinations that suit their personal mood, aesthetic, or "vibe." By analysing inputs like Instagram feeds, playlists, or holiday reading lists, the tool recommends three ideal locations and accompanying itineraries, focusing on atmosphere over traditional tourist spots. As AI use in travel planning grows, this innovative tool aims to make choosing a holiday more intuitive and personalised, reflecting the rising trend of vibe-based travel experiences.

When it comes to travel, there��s no such thing as a one-size-fits-all destination. Whether you crave cities that don't sleep or prefer to spend slow mornings with a book at the beach, we all bring our own vibe, and the best trips are the ones that match it.

After all, travel isn't just about where you go, but how it makes you feel – and finding the perfect place for you just got easier, as Holiday Extras launches a brand-new Vibe Traveling tool to create trips paired with your personality.

Focusing on the atmosphere of a place rather than specific tourist sites or activities, the tool analyses travellers' vibes before identifying locations that will excite and delight in equal measure.

Users simply select holiday moods that resonate with them, enter their holiday reading list, upload a screenshot of their Instagram, or list the top five songs on their holiday playlist – the tool will then share three destinations and an accompanying itinerary for whilst you're there. Think of it as the Cilla Black for holiday planning!

Designed to take the hassle out of holiday research, the technology takes inspiration from 'vibe coding' - a method in which programmers set broad parameters, then allow an AI Large Language Model to build the code and sort out the specifics.

As the leading provider of holiday extras such as travel insurance, transfers, airport parking, lounges and hotels, Holiday Extras is always searching for new ways to make travelling less hassle, and more holiday – and with 'vibe travelling' set to become one of 2025's top travel trends, the launch of its new tool couldn't come at a better time.

For those needing a bit of inspiration, picking one of 2024's top beach reads**, The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid suggests travelling to: LA, Palm Springs, or Cannes in the French Riviera.

Allie Ralph, AI Creative Lead at Holiday Extras and builder of the Vibe Travelling tool, said, "We've already seen a huge rise in travellers seeking spontaneous escapes, with many inspired to book on impulse after seeing a location on Instagram. We now predict that the next travel trend will be 'vibe travel' – a preference for energy-driven destinations, where the atmosphere closely fits a traveller's mood and aesthetic preferences. That means no more boring 'box-ticking' itineraries. "Our new Vibe Travelling tool makes it easy for holidaymakers to find a destination that's the perfect match for them, so they have more time to spend on the most important thing – looking forward to the trip."

For more inspiration and to find the place that's perfect for you, visit: Vibe Traveling on the HX website and app.

*Kantar

**Poll of 1,000 UK holidaymakers, completed by Holiday Extras in November 2024.