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We help UK and European holidaymakers get ready for all of their trips

We do this by providing relevant extras and content for every holiday. From trip planning to the final countdown, we ensure customers have the right products, support, and peace of mind to make every trip hassle-free.

The time between booking a holiday and departing is the key period when Holiday Extras is relevant. We focus on the countdown and make it a core part of the holiday extras experience. Every trip is different and every holidaymaker is different. We are experts in collating trip information and to make sure that we suggest the most relevant products for each customer for each trip.

We back that up with epic service to earn the trust of our customers, suppliers and partners. In an unpredictable world, we take exceptional responsibility for our customers' bookings, this is core to what we stand for and our promise. We want to be the company that customers trust and use for every trip. No other travel company is focused on getting customers ready for their trip.

We take responsibility for the part we can play in improving sustainability in travel. We measure and improve our own impact, helping customers make responsible choices and encouraging our suppliers to transform their own operations.

We will grow our European business. Focussing on the top airports for outbound holiday tourism, we are investing in providing useful information for travellers leaving those airports. We're introducing products to sell to these customers by continuing to expand our European partnerships.

We are focussed on growing our revenues and using technology to help us scale efficiently and amplify our human talent across more countries, languages and currencies. We are going to go "all in on AI" with no human left behind. AI provides the opportunity to reinvent the customer experience, streamline our operations and scale internationally quickly. AI is a core capability that we are developing.


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