Our Values

Created by our team, our values paint a clear picture of who we are, how we work and what's important to us.


Be One Team

For our customers, this means that we deliver a joined-up experience.

For us, it means that we collaborate, playing to our collective strengths. We're flexible in our approach, understanding that we all have a voice. Honest feedback drives our performance forward.

  • Work together to deliver a joined-up customer experience.
  • Collaborate with fellow HXers to play to our collective strengths.
  • Maintain a flexible approach when working with others.
  • Everyone has a voice: appreciate contributions and differences.
  • Give and seek honest feedback to drive performance.

Be At The Helm

For our customers, this means they are always at the heart of our decisions.

For us, it's about delivering on what we promise, seeing our solutions through, taking pride in our actions and our environment and trusting each other to do the right thing.

  • Always put the customer at the heart of decisions.
  • Deliver what you promise: be resourceful to make it happen.
  • Propose solutions and see them through.
  • Take pride in your actions and our environment.
  • Trust each other to do the right thing.

Be Courageous

For our customers, this means an experience that is different to any other.

For us, it means that we embrace change, demonstrate bravery and confidence when faced with a challenge and believe in ourselves. We learn quickly in order to move forwards.

  • Deliver a customer experience that differentiates us from the rest.
  • Embrace change and support others to do the same.
  • Demonstrate bravery when faced with a challenge.
  • Believe in yourself and everything you do.
  • Fail and learn fast in order to move forwards.

Be Pioneering In Spirit

For our customers, this means that we constantly seek new ways to delight them.

For us, it's about approaching innovation with curiosity, openness and energy. We explore and share different ways to achieve goals and encourage freedom and creativity in ourselves and others.


  • Constantly seek new ways to delight our customers.
  • Approach innovation with curiosity, openness and energy.
  • Explore and share different ways to achieve goals.
  • Encourage freedom and creativity in self and others.
  • Do the best with what you have...start small but do start.

Be The Best Version Of You

For our customers, this means that we deliver our part in making travel easy.

For us, it means being passionate about our contribution and giving it our all, using our strengths to maximise our potential, and demonstrating a love for learning to drive our own development.

  • Deliver your part in making travel easy for every customer.
  • Be passionate about your contribution and give it your all.
  • Discover and use your strengths to maximise your potential.
  • Demonstrate a love for learning: share your knowledge.
  • Drive your own performance and development.

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