Holidaymakers 'go Online To Book'

British holidaymakers are increasingly using the internet to research and book their vacations, a new study has suggested.

The research was carried out by YouGov for Logan Tod and showed that 67 per cent of holidaymakers intended to conduct most of their travel planning online next year.

Just four per cent said that they thought they would avoid the internet when planning a holiday in the next 12 months.

People revealed that they used the internet because it was easier and quicker than other ways of researching a holiday (84 per cent) and because they could find cheaper prices online (82 per cent).

"With so many people already using the internet when planning their holidays, online travel companies can no longer depend upon migration from the high street to fuel sales," warned Matthew Tod.

What's more, the research showed that just 22 per cent of holidaymakers now trust advice from travel agents. Instead, people believe recommendations from friends (70 per cent) and other travellers (47 per cent).

"By placing greater trust in friends, family and online reviews from fellow travellers, people are removing control from travel operators when obtaining advice," Mr Tod added.

Recently, an industry expert said that online information made it easier for travellers to make sure their trip was as environmental as possible.

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