Heathrow staff to earn WorldPoints
BAA is to launch a WorldPoints scheme for staff at Heathrow, enabling the 94,000 workforce to reap the rewards from eating, drinking and shopping at the airport.
The new scheme - the UK's largest employee reward programme - will see airport employees receive a WorldPoints card which enables them to earn one WorldPoint per £1 spent throughout participating retail outlets. The programme has also been extended to now include all Eurest cafes and coffee areas at the airport.
Employees taking part in the scheme can redeem their points online for £5 vouchers or choose to exchange points for frequent flyer miles with selected airlines.
Claire Burley, loyalty and CRM manager, said: "Many Heathrow staff choose to shop at the airport in much the same way they would the high street, but with the added bonus of tax-free prices. Now staff can enjoy an even better deal by collecting WorldPoints for every purchase and take advantage of the exclusive offers available to airport ID holders only."
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August 3, 2009