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easyJet launches twinning campaign

easyJet is spear-heading a campaign for Liverpool to be the first UK city to twin with Malaga, marking 10 years of easyJet flights between the two cities.

The Spanish holiday favourite is the destination for almost 10% of all easyJet passengers flying from Liverpool. More than two million travellers have made the return journey since the route opened 10 years ago.

Carly Brear, easyJet’s UK commercial manager, says: “It is 10 years since we launched our route from Liverpool to Malaga and this summer we expect to fly over 100,000 people to this sunshine hotspot.

“Malaga is, without a doubt, Liverpool’s favourite holiday destination so we thought it was about time that we made the relationship between the two cities official.

“The partnership will promote tourism links between the two destinations, encourage cultural diversity between both communities as well as fostering trade partnerships and inward investment. More so it’s a great opportunity to bolster the Liverpool economy.”

The campaign is being backed by celebrity handyman and former Big Brother winner, Craig Phillips, who said:

"...Some of Liverpool’s existing twin towns, like Shanghai in China and Odessa in Ukraine, are so far away that most people perhaps won’t get the chance to visit them. I think Malaga would be a twin town that Liverpudlians genuinely love and can really embrace the idea of twinning with..

“It would also give us an opportunity to invite ‘Malagueños’ (people from Malaga) over here to see what Liverpool has to offer too. After a decade of us heading over there, it’s about time we returned the favour and showed them some Scouse hospitality.”

Europe's leading low-fares airline is hoping to gain popular support for the twinning campaign in Liverpool before approaching the powers that be in Malaga.

To support the campaign, email: [email protected]

Remember to pre-book your Liverpool airport parking and Liverpool airport hotels with Holiday Extras.

Written by: Maxine Clarke, July 22 2009