Holiday Extras staff compete in gruelling charity event

February 3, 2009

Four employees of Hythe-based travel company Holiday Extras® successfully completed the biannual 'Tough Guy' endurance challenge, raising in excess of £700 on behalf of Help the Heroes and Kent Air Ambulance.

'Tough Guy' is widely held to be the UK's toughest assault course, pushing the endurance and fitness levels of participants to the limit. This year's event attracted nearly 5,000 competitors, with Holiday Extras employees Ben Alexander, James Thompson, Luke Quilter and Matt Alderwick taking part for the first time.

"This year's 'Tough Guy' had been mooted as being the toughest yet," said Ben, senior marketing manager at Holiday Extras. "At over 10 miles in length and with all manner of obstacles to negotiate, it certainly appeared daunting. But the four of us were determined to complete the course in order to raise as much money for the charities as possible."

The course, in Staffordshire, presented such difficulty to the participants that more than 600 were treated for hypothermia. "Seeing so many around us struggle shows just how challenging it was," continues Ben. "So we are naturally thrilled and exhausted after completing the course and raising the funds. Thank you to all that sponsored us."

Highlights of this year's 'Tough Guy' are set to feature on ITV4 on March 5, 2009. Viewers will have the opportunity to see the gruelling tasks that were completed in atrocious winter conditions, and judge for themselves exactly how tough these guys really are.