While people in the UK perceive the internet as a cheap source of holidays, this is not always the case, an industry expert has said.

David Brice, managing director of Global Holidays, explained that there was a general belief that internet prices were always more competitive than those offered by traditional high street travel agents.

However, he pointed out that travel agents often offered deals which are still "very, very good".

Mr Brice added: "In a lot of cases a high street travel agent can often offer the same sort of deals as internet agents are offering, it's just a matter of convenience.

"You can get pretty good prices if you go to a good [high street travel agent] but they are becoming harder to find and they don't seem to have as good technology on the high street as they do on the internet."

Despite these claims, Mr Brice acknowledged that "websites are more user-friendly" than traditional travel agents. In addition, he explained that the internet has made it easier for people to compare prices for their holiday before booking.

Recently, the Association of British Travel Agents (ABTA) revealed internet holidays have helped encourage holidaymakers to travel to more exotic locations.

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