Holiday Extras reports record growth
Five-year refinancing secured with NatWest · Multi-million-pound Airparks upgrade · New Sunweb partnership · Director of AI Engineering appointed
Faster and smarter in the app... Open app
Holiday Extras partners with Britain's windsurfing elite on the road to LA 2028
Holiday Extras has joined forces with Olympians Sam Sills and Emma Wilson, and world-record holder Jenna Gibson, in a new partnership celebrating adventure, preparation and the power of possibility as the athletes set their sights on the Los Angeles 2028 Olympic Games.
Short on time? Let us summarise this press release for you.
November 24, 2025: Holiday Extras, the UK's leading provider of travel extras, has joined forces with three of Britain's most inspiring windsurfers – Olympians Sam Sills and Emma Wilson, and world-record holder Jenna Gibson – in a new partnership that celebrates adventure, preparation and the power of possibility as the athletes set their sights on the Los Angeles 2028 Olympic Games.
Sam and the Holiday Extras team in 2024
For Holiday Extras, the partnership is about more than sport – it is about the shared belief that great journeys start with great preparation. Whether it is competing on the water or heading off on holiday, confidence comes from being ready for anything.
A partnership built on preparation
"We're proud to stand behind Sam, Emma and Jenna – three athletes who push boundaries every single day," said Ant Clarke Cowell, Brand Director at Holiday Extras. "Their focus, precision and determination reflect the same spirit that drives us as a business – helping people travel smarter and enjoy more of the moments that matter. Together, we're on the journey to LA 2028."
"Holiday Extras has been supporting me for a number of years now, and it's amazing to have partners who really understand what preparation means," said Sam Sills. "Whether it's getting ready for a world championship or planning a big trip, the mindset's the same – if you prepare well, you can perform at your best."
Sam and Emma both have unfinished Olympic business. Sam narrowly missed a medal in Paris before injury struck, and is now back on the water training for a comeback season. Emma won bronze in Tokyo and Paris and is widely regarded as one of the most exciting talents in the sport today. She won the world title this summer and is now firmly focused on chasing gold in LA. Meanwhile, Jenna Gibson is taking on the winds of Namibia to break her own world speed record – proving that persistence and preparation are what take you further.
As the partnership builds towards LA 2028, Holiday Extras will bring their stories to life through content, campaigns and events that celebrate adventure, resilience and the art of preparation – for athletes and travellers alike.
On the road to LA 2028
Ant Clarke Cowell, Brand Director at Holiday Extras, said:
"We're proud to stand behind Sam, Emma and Jenna – three athletes who push boundaries every single day. Their focus, precision and determination reflect the same spirit that drives us as a business – helping people travel smarter and enjoy more of the moments that matter. Together, we're on the journey to LA 2028."
"Whether it's getting ready for a world championship or planning a big trip, the mindset's the same – if you prepare well, you can perform at your best. That's the story we want to tell with this partnership – that preparation is what turns big ambitions into real possibilities."
About the athletes and Holiday Extras
About Sam Sills
Sam Sills is a British Olympic windsurfer and two-time world champion. After representing Team GB at Paris 2024 and narrowly missing a medal, he has returned stronger, training towards European and World Championship success on the road to LA 2028.
About Emma Wilson
Emma Wilson is Britain's most successful female Olympic windsurfer ever. A seven-time world champion and double Olympic medalist, she is young, resilient and globally respected. Every day she is pushing the boundaries to do everything she can to step onto the top of the podium in Los Angeles.
About Jenna Gibson
Jenna Gibson is Britain's reigning windsurfing speed record holder and seven-time national champion. Renowned for her fearless style, she's attempting to beat her own world record while competing on the Slalom X circuit, continuing to inspire audiences worldwide.
About Holiday Extras
Holiday Extras is the UK's leading provider of travel extras – from airport parking, hotels and lounges to insurance, transfers and car hire. With over 8 million customers each year, Holiday Extras makes travelling smarter and simpler so you can spend less time worrying and more time enjoying your journey. Visit holidayextras.com to learn more.
Most-popular articles
Smarter travel, made simple
The Holiday Extras app gives you instant access to your bookings, updates, and support—anytime, anywhere.
Let's take the hassle out of your holiday.
Sign up to our mailing list for more travel advice plus exclusive money-saving offers on your holiday extras!
No need to worry about your data, we take your privacy seriously.