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Holiday Extras announces record revenue growth, strategic investment, and expansion of its AI leadership team
Five-year refinancing secured with NatWest · Multi-million-pound Airparks upgrade · New Sunweb partnership · Director of AI Engineering appointed
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Holiday Extras has extended its £30m financing with NatWest for five years, is investing in Airparks sites across the UK and Europe, launched a new partnership with Sunweb, appointed Jason Jack as Director of AI Engineering, and delivered the best September in company history. The group is sharpening focus on core products, European growth and technology, and winding down Theatre Breaks.
21 October 2025 - Kent, UK: Holiday Extras, Europe's leading provider of holiday extras, announces major milestones supporting its growth strategy: an extended financing arrangement with NatWest, significant investment in parking facilities and brand, expanded European partnerships, a senior AI appointment, and record September performance.
Five-year refinancing supports ambitious growth plan
Holiday Extras has refinanced its existing borrowing facility with NatWest for another five years, extending access to £30 million in funding. The agreement underlines the strength of the business and provides flexibility to invest in technology, innovation, market expansion and acquisitions as the company scales across Europe.
Expansion through property and brand investment
The group is making a multi-million-pound investment in its Airparks facilities and brand, upgrading and rebranding the sites, people and shuttle buses at Brussels, Amsterdam, Rotterdam, Aberdeen, Birmingham and Luton to enhance the customer experience and support future growth.
New European partnership with Sunweb
Supporting European expansion, Holiday Extras has launched a partnership with Sunweb, one of Europe's leading travel groups. The integration brings Holiday Extras airport parking directly into Sunweb's booking platform, giving customers in France, Belgium and the Netherlands seamless access to secure, verified parking options. The partnership strengthens Sunweb's ancillary offering and advances Holiday Extras' plan to "Paint Europe Purple" through smart technology and partnership-led growth.
AI leadership marks next phase of digital transformation
Holiday Extras has appointed Jason Jack as Director of AI Engineering. Jason will lead AI engineering with a focus on generative and predictive technologies to improve the customer journey, streamline operations and support long-term growth.
"I'm thrilled to be joining Holiday Extras at such an exciting time. My focus is on helping the team harness AI to do what we already do brilliantly - but faster, smarter, and with even more imagination.
And yes, I am actually real. Probably."
Record-breaking September performance and strategic focus
Holiday Extras recorded its best September in company history, driven by continued demand for airport parking, hotels and lounges. The record month reflects the strength of the UK travel market and the success of making trips easier and more rewarding for customers.
As part of a sharper strategic focus, the group is winding down its Theatre Breaks project to concentrate on growth opportunities across core products, European expansion and technology innovation.
Matthew Pack, CEO of Holiday Extras, said:
"This is an incredibly exciting time for Holiday Extras. Our record-breaking September shows the strength of demand for our products, and the renewed support from NatWest gives us the financial firepower to keep investing in our technology, our people and our customer experience.
Expanding our European partnerships with Sunweb, upgrading our Airparks proposition and welcoming Jason to lead our AI engineering programme are all key parts of our plan to make every trip better for our customers."
Phil Brown, Corporate Director for Travel & Leisure at NatWest, said:
"We're delighted to continue our partnership with Holiday Extras and support their ambitious growth plans through this extended facility."
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