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Holiday Extras · Research & Insights

Research
Reports

Original research into the attitudes, behaviours, and priorities of UK travellers : from sustainability to disruption, and everything in between.

Published Reports

8 reports
2026 market report

The state of UK travel
in 2026

Dec 2025 · Qualitative study

How British travellers are flying more frequently, spending more, and changing how they get to the airport.

53%
of flights this year will be taken by frequent flyers
£1k - £2.5k
becomes the new model holiday spend
Read report
Europe

Lost in transition

June 2026 · 500 UK adult travellers

How post-Brexit travel has changed UK holiday plans

80%
are unaware of ETIAS or lack details
49%
report some changes to European travel plans
24%
experienced post-Brexit passport problems
58%
are concerned about EES queues
Read report
Seat fees

Paying for Peace of Mind

June 2026, 500 respondents

How anxiety prompts parents to pay for reserved seating

68%
of parents paid to reserve seats
32%
were certain they had to pay or be separated
Read report
Female Travel

Where Women Feel Safe

Feb 2026, 1000 respondents

The "female safety tax" - how women adapt their behaviour overseas to stay safe

82%
Feel safe overseas
50%
Changed behaviour to stay safe
15%
Avoided going out alone
1 in 10
Felt unsafe at their destination
Read report
Disruptions

What Disrupts Our Holidays?

2022 - 2026 · 10,000 UK travellers in 10 waves

What disruptions UK holidaymakers think might cause them to change their plans

49%
Cost of living concerns
40%
Worried about extreme weather events
36%
Avoiding Trump's America
32%
Diverted by war in the Middle East
Read report
Sustainability

The Sustainable
Travel Shift

January 2026 · 500 UK adult travellers

How UK travellers' attitudes to sustainability in travel are changing : and what they want from providers at every stage of the journey.

27%
Rate sustainability 'very important'
53%
At least 'quite important'
100%
Cite saving energy
60%
Want destination pressure tips
Read report
Holiday Hassles

Holiday
Hassles

Q2 2026 · 385 UK adult travellers

What spoils a holiday, how badly it matters, and what holidaymakers can do to protect themselves.

4.2%
of hassles ruin a trip
Queues
at the airport are the most common - but most trivial - hassle
Read report
Lounges

The Airport Spending
Trap

2020-2026 · 4 waves · 4,500 UK travellers

Unplanned airport spending often costs more than a pre-booked lounge

23%
of UK travellers use an airport lounge
£40-£85
Spent waiting for a plane
£31
Typical airport lounge cost
28%
Spend £25-£50 just on duty-free
Read report

Live Trackers

2 trackers
HX ResearchOriginal insight into UK traveller attitudes and behaviours.
Holiday Extras · Research & Insights
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