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Emirates announces inflight investment

Emirates has announced further investment in its business, with $600 million going into its inflight products.

Dubai-based airline Emirates has announced investment of over $600 million (£291 million) in its inflight products.

The carrier confirmed the investment at the Dubai Airshow 2007, where it signed agreements with B/E Aerospace, Panasonic Avionics Corporation and Jamco Corporation.

B/E Aerospace will be responsible for retrofitting Emirates' existing B777-300ER and A340-500 fleet, while Panasonic will supply electronic products for the airline's jets.

The announcement follows Emirates' confirmation that it has placed the largest order in the history of civil aviation and will spend $35 billion on new Airbus and Boeing planes.

Chairman and chief executive Sheikh Ahmed bin Saeed Al-Maktoum said: "Yesterday we placed orders for the latest and most modern passenger jets and today we have signed three back-to-back onboard product agreements, clearly signalling our resolve to provide passengers with a world-class product.

"In the fiercely-contested premium air travel segment, seat comfort and inflight entertainment are the key differentiators, and we intend to stay ahead of the game with our ground-breaking entertainment system, ice, and the corporate jet quality of our premium classes."

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