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Jet2 proving popular online

The airline Jet2 has been awarded the accolade of number one online retailer in the north of the UK.

According to web traffic figures published by IMRG-Hitwise, Jet2's website was busier than any other northern-based organisation in Britain, including Asda, Boots and Topshop.

Commenting on the results, Philip Meeson, head of Jet2.com, said: "We're thrilled to see that the latest figures from IMRG-Hitwise has placed us squarely at the top of all northern-based e-retailers where our low low fares belong and is where we intend to stay.

"Our website is extremely popular with customers, it is after all home to our lowest fares.

"These figures are proof of how we are not only retaining existing passengers but successfully winning scores of converts to our award-winning combination of low cost fares and unbeatable service," he added.

The carrier now operates services to more than 30 destinations across Europe and the Canary Islands.

IMRG-Hitwise publishes the figures annually and has over ten years experience of monitoring and analysing web traffic for the global e-market.