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London City long haul

June 24, 2009


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British Airways plane

British Airways has launched the first ever long haul route from London City Airport, despite the downturn suffered by the aviation industry.

The service, which operates twice daily between London City Airport and New York's JFK, went on sale on June 23 and will take its first flight on September 29.

Willie Walsh, chief executive of British Airways, said: "In the harshest trading environment airlines have experienced, we believe it is more important than ever to embrace the future and innovate. That is what this historic new route is all about.

"There is real enthusiasm for our customers for this project. This is BA at its best - stylish, British and ahead of the game. Reviving the BA001 flight number for the first long haul route out of London City could not be more appropriate.

"Every aspect of this service has been designed to maximise convenience for customers to fly between the world's two biggest business centres - Wall Street and London's extended financial district in the City and Docklands.

"The UK's first web access on transatlantic flights means that customers can work and keep in touch with the office between London and New York via email and texts. Above all, the exclusive service style will bring the feel of a private jet to a business class cabin."

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