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Greece is the word, apparently

Hotels slash prices to attract custom

May 20, 2009

Plane at take-off

Leading online travel agent On the Beach has noticed a surge in bookings from UK travellers looking to discover Greece and its islands, with bookings up 18% in comparison to last year.

The figures represent a buck in the trend that has seen travellers shun the eurozone this summer due to the weak value of the pound. Much has been attributed to the fact that hotels and airlines have been slashing prices in order to attract custom.

Simon Cooper, chief executive of On the Beach, said: "Hoteliers in Greece have recognised the need to slash room prices in order to attract British holidaymakers. Offering discounts of up to 30%, they are now reaping the rewards with customers booking in their droves.

"We expect this trend to continue across the eurozone, and suggest that customers looking to book their summer holidays should search extensively before making their final decision and not to discount destinations within the eurozone."

Other European destinations currently experiencing a surge in bookings include mainland Spain and the Balearic and Canary Islands.

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