Virgin soaring to T3 success

Virgin plane

Virgin Atlantic has today announced outstanding customer feedback and performance results for its new terminal at Heathrow.

Opened in December 2007, the revamped facilities at Heathrow's Terminal 3 have scored highly with passengers. The results of an independent research report and Virgin's own customer satisfaction survey show that over 83% of all passengers rated their experience as Excellent or Good at T3.

The airline says that it has already met its target of 80% of economy passengers using kiosk or online check-in eight months ahead of schedule. Virgin claims that travellers are now able to clear check-in and security in just a few minutes.

In a thinly disguised dig at rivals British Airways and the T5 debacle Virgin Atlantic's Chief Executive, Steve Ridgway, said:

“Our investment in Terminal 3 is proving money well-spent. Passengers are voting with their feet and switching to us in their droves. These results are in stark contrast to the shambles from a certain other airline. We’re sure that the speed and efficiency of Virgin Atlantic’s new terminal is restoring the public’s faith in travelling from this vitally important UK hub.”

The Upper Class Wing did particularly well in Virgin's survey with 98% of passengers rating it as Excellent or Good. The airline reports strong Upper Class sales figures as passenger numbers increased by 10% in April.

Upper Class travellers have use of a private security corridor to transport them from their limos to the Virgin Atlantic Clubhouse in around eight minutes. The Clubhouse was named Best Airport Lounge in the World 2007 by Skytrax, a UK based air transport research consultancy.

The new T3 building is part of BAA's £1 billion investment plan for the terminal over the next ten years. Virgin currently operates 160 flights a week from Heathrow to long-haul destinations around the world.

Written by: Maxine Clarke


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Virgin Soaring To T3 Success