VisitBritain targets set-jetters

Tourism agency VisitBritain has launched a film tourism campaign to coincide with the release of new movie Elizabeth: The Golden Age.

National tourism agency VisitBritain has launched a campaign to boost the 'set-jetting' phenomenon, whereby tourists visit locations they have seen in movies.

The group is commencing the initiative to coincide with the release of Elizabeth: The Golden Age, which features a number of British locations, on November 2nd.

VisitBritain has produced a downloadable map of destinations that appear in the movie, including Brean Down in Somerset, Berkshire's Dorney Court, St John's College in Cambridge and cathedrals in Wells, Westminster, Winchester and others.

Some 40 per cent of potential visitors are 'very likely' to visit locations they have seen on film or television, according to the tourism agency.

Tom Wright, chief executive of VisitBritain, said: "Our heritage properties and the intrigue of centuries of royal history are just a couple of reasons why Britain remains the sixth most visited destination in the world."

He added: "Set-jetting is a great way of marketing a destination and Britain's popularity as a location for many of the biggest films has helped VisitBritain to lead the way in capitalising on this 'screen magic'."

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VisitBritain Targets Set-jetters